Case Study #2: Launching an eCommerce Platform at Embrace

• Objective: Build a brand presence and drive customer engagement for a new eCommerce platform.

• Approach:

  • Used the Shopify platform to develop and launch the eCommerce site, creating a seamless user experience and ensuring the site adhered to best practices for accessibility and performance.

  • Designed and executed targeted email campaigns using HubSpot and Mailchimp to drive traffic to the site and increase conversions.

  • Edited eCommerce templates with basic HTML to customize the site’s design and functionality, aligning with brand identity.

• Results:

  • Increased website traffic by 30% and boosted sales by 15% within the first quarter post-launch.

  • Achieved a 12% improvement in customer engagement metrics, contributing to sustained growth in customer retention and satisfaction.